Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the first time.
Starting from early 2025, Puma will equip Portugal men’s, women’s and youth teams with kits, training equipment, sportswear and more to players such as Cristiano Ronaldo, Bernardo Silva and Bruno Fernandes.
Puma also has a slight history with Portuguese football, with the firm highlighting its work as a partner of the legendary player Eusébio. The former all-time record goalscorer for his country had a Puma boot named after him, the PUMA KING in homage to his nickname ‘The King’.
Arne Freundt, Puma CEO, said: “Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the Puma Family.
“Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”
Portugal joins the likes of Italy, Serbia and Austria to wear Puma kits from next year onwards, but it also brings to an end the country’s 25-year-plus partnership with Nike.
From 1997, Nike manufactured kits for the men’s national teams which won the European Championship in 2016 and reached the final in 2004.
Ronaldo had also been a Nike athlete since 2003, since becoming one of the most popular and recognisable sporting athletes in the world who now has a lifetime contract with the US sportswear brand.
The FPF and Nike renegotiated their partnership in 2016 in an extension worth a reported €24m, with the current deal expected to end this year.
Fernando Gomes, President of the FPF, said: “We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with.”
“We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”
