France national football team extends Nike partnership ahead of EURO 2024

credit: Shutterstock
credit: Shutterstock

Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. 

The two-time World Cup winners have extended the deal until the 2033/34 season, after the current contract was meant to finish after the 2026/27 season. 

Nike will continue to supply the French men’s, womens’ and youth teams with apparel training wear, while also focusing on a specific component dedicated to amateur football and referees. 

The President of the French Football Federation (FFF), Philippe Diallo, confirmed the Nike extension at the Extraordinary Executive Committee meeting on 30 April after the US sportswear company completed a unanimous tender process. 

Diallo commented: “I am particularly proud and happy of Nike’s renewed trust in the FFF. The renewal of our partnership and the agreement reached position the FFF among the very first sports organisations in the world. 

“At the time of my election, I made a commitment to ensure the sustainability of the FFF, in all its dimensions: societal diversity, development of high-level practice, women’s football and amateur football. 

“This partnership with Nike, with whom we share a common vision and objectives, makes it possible to give ourselves the means to actively contribute to it, at least for the next decade.”

Nike has been a partner with the FFF since 2011 with the latest contract extension meaning that the relationship will surpass 20 years together. 

Since 2011, the French national team has entered into a new golden era, winning the FIFA World Cup in 2018, as well as being runner-up in the 2022 World Cup final and at EURO 2016. 

Nike released a statement on the partnership extension: “In fifteen years of partnership between Nike and the FFF, we are proud of what we have achieved together. 

“We look forward to continuing our partnership to serve as a catalyst for growth and investment in amateur football in France, by accelerating the growth of women’s football at all levels, and by further amplifying the FFF as an international icon of performance and style.”

Nike will have a significant presence at this summer’s EURO 2024 tournament, being the kit manufacturer for France, England, Portugal, the Netherlands and, more controversially, Germany

The German Football Association decided to axe it’s 77-year partnership with Adidas in favour of Nike which was met with backlash from fans and government officials over breaking a storied and steep relationship. 

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