17-year-old UK darts sensation Luke Littler has partnered with UK nut brand KP Nuts ahead of his first match at this year’s PDC World Championships.
With both KP Nuts and darts’ annual world competition synonymous with the festive season and new year, Littler will add KP Nuts’ logo to his shirt sleeve when competing at Ally Pally.
KP Nuts cited ‘The Nukes’ rise as a ‘global phenomenon’ as a means to explore new opportunities within the on-trade and convenience sectors throughout this Christmas season.
With Littler’s first match at this year’s PDC World Championships taking place this Saturday (21 December), fans will have the chance to win exclusive signed merchandise from the darts player and other surprises, with further announcements planned for the New Year.
Commenting on the partnership, Littler said: “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships.
“Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen. I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”
Littler burst onto the scene at last year’s PDC World Championships. Only 16-years-old at the time, he made it all the way to the finals during the first time in the competition, garnering global attention and thrusting him immediately as one of darts’ most recognisable stars.
Since coming runner-up at last year’s final, Littler has gone from strength to strength, winning three PDC championships this year; the Premier League Darts, the Grand Slam of Darts and the World Series of Darts.
Kevin McNair, Marketing Director at KP Snacks, added: “We’re absolutely delighted to partner with Luke Littler as he prepares to take the PDC World Darts Championships by storm.
“Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit. This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year.
“And trust us, there’s even more to come in 2025”
