The Professional Darts Corporation (PDC) has announced that Betfred is remaining as title sponsor of the Betfred World Matchplay under a three-year partnership extension.
The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool event under the new agreement.
“The announcement of our new agreement with Betfred is a great way to end a memorable week,” commented PDC Chief Executive, Matt Porter.
“Betfred have enjoyed huge exposure over the past four years with their sponsorship of the World Matchplay and we’re delighted to continue to work with them for at least the next three years.”
The three-year extension was confirmed ahead of Sunday’s Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen, which will bring to a close a hugely successful nine days at the Winter Gardens.
Furthermore, the company has also announced that it is going to donate £35,428 to Macmillan Cancer Support following its successful charity activity at the Betfred World Matchplay.
Betfred donated £50 per 180 scored throughout the nine days of action, with the World Matchplay featuring a record total of 367 maximum scores to trigger a £10,000 charity bonus.
Competing players – including runner-up Gerwyn Price, World Champion Peter Wright and women’s star Lisa Ashton – and visiting celebrities including footballer Charlie Adam and TV presenter Helen Chamberlain also took part in a nine-dart challenge, with £1 per point being donated to charity – which totalled over £7,000 itself.
“This was a particularly memorable Betfred World Matchplay and the incredible standard produced by our players is reflected in this amazing amount which will be donated to Macmillan Cancer Support,” added Porter.