Ahead of the upcoming 2024 Paralympic Games, Target Darts has inked a sponsorship agreement to be the official darts partner of this year’s World ParaDarts Masters and World Championships.
Within its role, Target Darts has committed to providing financial support for the event’s organisational efforts and plans. This includes funds to help provide darting equipment and creative materials to market across World ParaDarts’ digital platforms.
Another core focus for both Target Darts and World ParaDarts is to promote inclusivity to the sport of darts as a sport for everyone regardless of physical abilities.
Adam Thompson, Head of Marketing at Target Darts, said: “We are thrilled to support ParaDarts 2024 and be part of an event that truly embodies the spirit of inclusion in sport.
“Darts is a game that brings people together and at Target, we believe that everyone should have the opportunity to participate and excel in the sport they love.
“It’s even more special being able to confirm the deal just as the Paralympics is about to get underway, and we’re looking forward to working closely with World ParaDarts to elevate the sport.”
World ParaDarts is an organisation that supports and helps grow the sport of disabled darts across the globe, organising several competitions between 300 registered players from 25 countries.
The organisation also is a member of the World Darts Federation and is continuing its efforts to help get ParaDarts global recognition as a major sport by bringing in those players who suffer from disabilities.
The World ParaDarts Masters and World Championships 2024 is set to take place between 3-5 January 2025 in Chelmsford, Essex. The list of qualifying players will be revealed on 1 September as the events will see the top 64 ParaDarts players from around the globe display competing for each prize.
Speaking on the Target Darts announcement, Sarah Smale, Chair of World ParaDarts, added: “We are delighted to welcome Target Darts as our sponsor for the 2024 World Masters and World Championships.
“Their dedication to innovation and inclusivity in the sport of darts makes them the perfect partner for this event.
“With Target’s support, we are confident that the World ParaDarts Masters and World Championships 2024 will be our most successful and inspiring championship yet.”
