The NBA has co-launched a new branded slot game with US betting company FanDuel looking to leverage the growth of the US igaming sector.
NBA Super Slam, created by White Hat Studios, will be exclusively available to FanDuel players in New Jersey, Michigan and Pennsylvania, as well as in Canada in Ontario.
This game builds on the strong relationship between FanDuel and the NBA and looks to engage players through immersing them in the NBA experience. Players can pin for hoop symbols which collect basketballs of various cash values and can win cash prizes and chase rings against a shot clock buzzer.
Former NBA player Chandler Parsons, who is also an ambassador for the game, commented on its launch: “With the NBA season in full swing, I am excited to be partnering with FanDuel Casino to launch NBA Super Slam.
“Anyone who enjoys playing slots and has a love for the NBA like I do, there’s no better game to play.”
FanDuel originally became a co-official sports betting partner of the NBA alongside DraftKings in late 2021.Since then they have collaborated on a variety of product offerings such as a NBA Swish Showdown title on the FanDuel Faceoff platform last year.
“This exciting new slot game, NBA Super Slam, will bring the fun to the court at FanDuel Casino,” added Daniele Phillips, FanDuel Casino VP of Marketing.
“We are excited to partner with the NBA and White Hat Studios on this exclusive new game and look forward to new and existing customers engaging with it.”
