Chilean football club Colo-Colo has named casino and online bookmaker Jugabet as its main sponsor under a two-season agreement.
Under the agreement, JugaBet’s branding will feature on Colo-Colo’s first-team and training kits and across various club assets, including digital platforms and fan engagement activities.
To mark the partnership, JugaBet has also rolled out an activation campaign offering Colo-Colo fans bonuses, prizes and exclusive promotions.
“Jugabet is the main sponsor of Colo-Colo in Chile. The largest fan base. Colo Colo has won 34 Chilean Primera División titles, more than any other Chilean club and a record 14 Copa Chile titles,” said Anton Rublievskyi, CEO of Growe.
“Great presence in the Chilean market for Jugabet. The operator did a great job to get sponsorships from two of the biggest soccer teams in the country.”
As noted by Rublievskyi, JugaBet has established a strong presence in Chile through multiple sponsorships. These include partnerships with Universidad de Chile, Ñublense, and Deportes Temuco, as well as the country’s top basketball competitions: the National League, Copa Chile, and Super Cup.
Cristhian Gomez, Head of Latin America for Growe, added: “This partnership marks a new chapter for Growe and Colo-Colo, as we bring together our passion for sport, excellence and the incredible fans who make it possible.
“This milestone is even more special, as it strengthens our presence in Chilean football, complementing our existing and equally important sponsorship of the University of Chile, and demonstrates Jugabet’s commitment to supporting the country’s leading football institutions and their passionate fans.”
This partnership comes at an interesting time for the football club, as this year marks its 100th year anniversary.
Gomez added that Growe is “committed to supporting the growth of football and providing unforgettable experiences to fans throughout the region.
“Together with Colo-Colo, we are ready to make 2025 a year to remember!”
Last year, SBC’s Behind the Badge podcast saw regular host George Harborne team up with SBC Noticias’ Fernando Noodt to interview Samuel Perez, the CCO and CMO of Chilean Primera División club Colo-Colo. Together, they explored the club’s commercial strategy in depth.
