The British & Irish Lions and DHL Express will celebrate 20 years of partnership together ahead of the Rugby Union team’s tour of Australia this summer.
DHL will now become the official logistics partner of the British & Irish Lions team for the 2025 Qatar Airways Lions Men’s Series. The courier service will also have its logo branded on Lions’ jerseys as it had previously done during the 2021 Lions’ tour in South Africa.
Ben Calveley, CEO of The British &Irish Lions said: “To have DHL as our trusted team behind the team for 20 years now shows just how crucial their support is to The British & Irish Lions.
“Getting all of the details right off the pitch, like ensuring the safe delivery of our kit and equipment, gives the Lions the best possible chance of success on the field of play. So we are delighted to be working alongside DHL again as our Official Logistics Partner as we head to Australia in 2025 – following our first ever home game on Irish soil in Dublin next June.”
For the past 20 years, DHL has been providing seamless logistics services and solutions for the Lions team. As a key partner of the Lions since 2005, DHL will support both in Ireland and on Tour during next year’s Series.
Now as the team’s official logistics partner, DHL will provide specialised and tailored logistics solutions for the team – delivering eight tons of equipment, ranging from scrum machines and training gear to medical equipment for coaches, support staff and management.
John Pearson, CEO of DHL Express said: “Twenty years of delivering The British & Irish Lions is a huge achievement and privilege – one which we do not take lightly.
“Rugby plays a key role in our extensive sponsorship portfolio, and over the years of ‘delivering rugby to the world’, our brand has become synonymous with rugby on a global level, with longstanding partnerships with the likes of Harlequins, Munster, DHL Super Rugby Pacific and European Professional Club Rugby Champions Cup and Challenge Cup.
“The sport of rugby represents key values that resonate strongly with our own DHL brand values. For this reason, I am delighted to be continuing our partnership with The Lions – further affirming our commitment to rugby and to keeping the world connected and we look forward to engaging with the fans along the way.”
In 2025, the Lions will bring together the best players from England, Ireland, Scotland and Wales for a tour of Australia from 28 June to 2 August, including three test matches against The Wallabies.