Manchester City have formed a new multi-year partnership with global banking technology firm Veritran to accelerate the payment process across several verticals.
In a bid to significantly enhance the payment process across a range of facets, Veritran has partnered with Premier League football club Manchester City.
Becoming the club’s official fan identity partner, Veritran will integrate its technology alongside Man City’s existing infrastructure to enhance the transaction process for fans across key areas such as ticketing, memberships and registrations.
The aim is to improve the fan user experience when it comes to purchasing tickets for matchday games and club offers such as stadium tours.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, said: “As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans.
“We are excited by Veritran’s products and solutions and we look forward to working with them to implement this technology over the next few years.”
Veritran has a reputable track record of providing businesses and customers with its technology solutions to improve the digital payment experience, with more than 50 million users across the globe.
With a presence in the US, Latin America and Europe, Veritran will be hoping to expand its footprint in the UK as a partner of one of the country’s most popular clubs.
Marcelo Fondacaro, CCO at Veritran, said: “At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world.
“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LatAm tech companies to partner with Manchester City.
“With Veritran’s proven expertise and the club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”