F1 brings added luxury to GPs as Louis Vuitton named official partner

credit: Shutterstock
credit: Shutterstock

LVMH, owner of luxury French fashion brand Louis Vuitton, has joined Formula One as its latest official global partner for the next decade.

Louis Vuitton branding will be seen across F1 weekends, including signage at prominent Grand Prix’s and will play a role at the celebratory podiums and opening ceremonies, with the Louis Vuitton Trophy Trunks awarded to the top three drivers at each Grand Prix. 

The new Trophy Trunks designed by Louis Vuitton will feature the brand’s famous ‘V’ logo in its traditional local colour scheme on a brown background for racers that finish on the podium for each F1 race. 

Louis Vuitton established a connection with Formula One when it developed and presented the first Trophy Trunk, through a partnership with the Automobile Club de Monaco at the Monaco Grand Prix between 2021-2024.

Stefano Domenicali, President and CEO, Formula 1, said: “We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories

“The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”

The French fashion brand’s partnership with Formula One is a key element of the global LVMH Partnership, which aligns a shared pursuit of “excellence at a time when fashion, culture, entertainment, and sports are converging like never before”.

With Formula One becoming an increasingly popular sport for not just global audiences, but recognisable celebrities too, the LVMH partnership is indicative of the sports’ ascent into the global mainstream.

Pietro Beccari, Chairman and CEO, Louis Vuitton, added: “I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision

“The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”

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