Ahead of the start of the 2025 Formula One season this weekend, the BWT Alpine Formula One Team have announced a “first-of-its-kind” partnership with viagogo.
The partnership sees both parties come together to make buying tickets for Formula One grand prix’s and other events easier for fans of the team and the league, accessible to buy in 195 countries and in 33 languages.
This makes it easier for fans to access tickets and ensures a secure, fan-friendly ticket-buying experience. This distribution model, called ‘direct issuance’, offers fans a wider selection of tickets and more choices for live events.
Oliver Oakes, Team Principal, BWT Alpine Formula One Team, said: “The partnership with viagogo is an exciting step to bring BWT Alpine Formula One Team closer to fans worldwide. By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand.
“We’re committed to enhancing the fan experience and strengthening global presence – this collaboration is a testament to that.”
The partnership extends beyond ticketing as the Alpine team will leverage viagogo’s technology platform and data insights to engage new audiences and unlock marketing opportunities.
viagogo’s brand will also be visible across BWT Alpine Formula One Team’s garage environment, hospitality areas and digital platforms throughout the 2025 season and beyond.
Matt Drew, International Business Development Lead, viagogo, added: “We’re excited to partner with BWT Alpine Formula One Team to make attending Formula One races easier than ever for fans around the world.
“In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races. Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues.
“This partnership also highlights viagogo’s leadership in evolving the ticketing industry, enabling BWT Alpine Formula One Team to directly distribute tickets in our platform – setting a new standard for fan accessibility and engagement in F1.”
