Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Basketball
Time to read: min
NBA working with FIBA to launch new European basketball league
March 31, 2025
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Football
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Tottenham Hotspur confirms Hong Kong 2025 summer preseason tour
March 31, 2025
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Asia
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Manchester City continue Asian expansion with Wake-Up 24/7 partnership
March 28, 2025
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Football
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Malaga CF set for cash injection with PSG’s QSI looking for majority acquisition
March 28, 2025
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Europe
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Why Premier League clubs need to prepare for league’s gambling ban
March 24, 2025
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Latest News
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Paralympic gold medalist turns fintech CIO at Enfuce
March 24, 2025
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Latest News
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Luke Littler commercial profile grows with BoohooMAN partnership
March 21, 2025
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Latest News
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Advertisers emboldened with new Sky Sports & TNT Sports ad marketplace
March 21, 2025
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Features
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Creating a new blueprint: Tamsin Greenway on the growth of Netball Super League
March 21, 2025
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Football
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Carlsberg returns to national football as EURO 2028 sponsor
March 20, 2025
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Data
Time to read: min
Sportradar to unlock “new growth opportunities” with IMG Arena acquisition
March 19, 2025
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Features & Analysis
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Gambling proposals rejected in Lords Football Governance Bill vote
March 19, 2025
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Latest News
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UFC inks NetBet and JD deals ahead of UFC Fight Night London
March 19, 2025
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Football
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Premier League aims for net zero by 2040 in new sustainability plans
March 18, 2025
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Cricket
Time to read: min
Saudi looks to T20 cricket as part of latest SURJ investment
March 18, 2025
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Latest News
Time to read: min
IOC and NBC agree ‘groundbreaking’ $3bn deal for 2036 Olympics
March 17, 2025