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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
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BREAKING
Golf
Time to read: min
The Masters to broadcast exclusively on Foxtel’s Kayo Sports
April 10, 2025
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Europe
Time to read: min
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
April 10, 2025
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Basketball
Time to read: min
Men’s NCAA March Madness hits highest viewership since 2019
April 9, 2025
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Features & Analysis
Time to read: min
Five Champions League places awarded to Premier League after Arsenal's Real Madrid win
April 9, 2025
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Data
Time to read: min
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
April 8, 2025
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Football
Time to read: min
FIFA Club World Cup still without UK free-to-air partner
April 8, 2025
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Fan Engagement
Time to read: min
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
April 4, 2025
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BREAKING
Europe
Time to read: min
UEFA President Ceferin opposes 64-team 2030 World Cup
April 4, 2025
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BREAKING
Fan Engagement
Time to read: min
UFC set to transform fan engagement with Meta’s AI technology
April 3, 2025
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Features
Time to read: min
Donn Davis on new PFL format, Saudi investment & MMA global growth
April 3, 2025
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Latest News
Time to read: min
Unilever deepens sports presence with Rugby World Cup partnership
April 2, 2025
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Football
Time to read: min
Chelsea remains PSR compliant with Women’s team acquisition 
April 2, 2025
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Latest News
Time to read: min
Ineos comes to resolution to end New Zealand Rugby sponsorship
April 2, 2025
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Broadcasting
Time to read: min
Sky Sports viewership for H2’2024 reaches nearly one billion
April 1, 2025
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Latest News
Time to read: min
Pentland Brands scores major exposure boost as TNT Sports sponsor
April 1, 2025
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BREAKING
Latest News
Time to read: min
PDC to payout £1m for World Championship winner and £25m in total
March 31, 2025
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