Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Features & Analysis
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UFC & WWE post “record financial performances” for 2024
February 28, 2025
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Features
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NFL UK Head: ‘The NFL sees an opportunity to become a true global sport’
February 27, 2025
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Golf
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PGA Tour’s Creator Classic to be broadcast on YouTube
February 27, 2025
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Latest News
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British & Irish Lions bring Dove onboard to launch limited products
February 26, 2025
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Features & Analysis
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ESPN ends over 30-year MLB broadcast partnership
February 26, 2025
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Europe
Time to read: min
Serie A clubs set for major revenue boost as betting sponsorship ban set to be lifted
February 26, 2025
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Football
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Inter Miami secures up to 10 sponsors ahead of 2025 MLS season
February 25, 2025
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Football
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Cantona promotes responsible gambling in ParionsSport campaign
February 24, 2025
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Football
Time to read: min
Manchester City continues digital transformation with Publicis Sapient
February 24, 2025
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Football
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Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
February 24, 2025
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Latest News
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Olympics gains new marketing push as IOC signs TCL as new partner
February 21, 2025
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Football
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Amazon to bring Ligue 1 matches to UK on PPV
February 21, 2025
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Football
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Rangers FC in advanced sale talks with NFL owners
February 20, 2025
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Asia
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Saudi Pro League extends Samsung deal until end of 2024/25 season
February 19, 2025
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Features & Analysis
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Netflix targeting regular NFL Sunday slot away from FOX or CBS
February 19, 2025
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Latest News
Time to read: min
NSL maximises broadcast reach with new Sky Sports deal
February 18, 2025