Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Cricket
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Toyota to help fuel cricket grassroots growth with the ECB
April 22, 2025
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Football
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Premier League continues on FuboTV in Canada
April 17, 2025
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Data
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MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs data
April 17, 2025
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Features & Analysis
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Ligue 1 broadcast rights up in the air as LFP & DAZN divided
April 17, 2025
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Data
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NFL and NetApp to leverage greater data insights for global fanbase
April 16, 2025
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Features & Analysis
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CONCACAF’s Montagliani believes 64-team World Cup ‘shouldn’t even be on the table’
April 16, 2025
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Football
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FC Barcelona’s Raphinha promotes Bitget and La Liga’s crypto education
April 16, 2025
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Latest News
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Crypto promotion at the heart of ATP Tour - Bitpanda deal
April 15, 2025
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Features & Analysis
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Modrić gains ownership status at Swansea City
April 15, 2025
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Latest News
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F1 agrees latest sponsorship deal with Barilla Group
April 15, 2025
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Football
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Tottenham look to turn fortunes around with Venkatesham as new CEO
April 14, 2025
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Golf
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PGA Tour aiming to take over reins of US Ryder Cup team
April 14, 2025
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Football
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Atletico seals kit partner future with Nike for another decade
April 14, 2025
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Fan Engagement
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Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football camps
April 11, 2025
18:32
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Features
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Designit: In defence of F1’s American makeover
April 11, 2025
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Fan Engagement
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Aston Villa partners with Legends to emphasise new revenue driver
April 11, 2025