Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Football
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Premier League’s Sorare crypto partnership under criminal question
September 1, 2026
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Broadcasting
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Ligue 1 starts hunt for new broadcast partners early for more reliable revenue
September 1, 2026
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Investment
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Timberwolves latest NBA team to see new ownership and valuation increase
August 26, 2026
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Features
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Ceferin rules out FIFA Presidency amid Infantino fourth term controversy
August 25, 2026
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Investment
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Atlanta Falcons the latest NFL addition to Arctos’ portfolio
August 24, 2026
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Broadcasting
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BBC and DAZN set to deliver Serie A games across UK and Ireland
August 20, 2026
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Golf
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LIV Golf’s 2026 ends early leading to an uncertain 2027
August 19, 2026
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Football
Time to read: min
Brentford extends Hollywoodbets deal despite front-of-shirt ban
August 17, 2026
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Data
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Hristo Spasov explains the data journey for in-play sports betting
August 14, 2026
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Basketball
Time to read: min
The Lakers sold for NBA record - again - to Iger and Kushner
August 14, 2026
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Golf
Time to read: min
FSG launch WTGL team in latest shift of its sporting portfolio
August 12, 2026
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Basketball
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Two ex-NBA players target WNBA rules over transgender eligibility
August 10, 2026
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Broadcasting
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La Liga strikes new Disney+ deal to show all games in France
August 6, 2026
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Cycling
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The Tour de France Femmes controversy over “bra boosting”
August 5, 2026
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Football
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EFL to review Premier League’s new £1.5bn deal for English football sustainability
August 3, 2026
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Commercial
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Infantino’s World Cup selloff plans sees senior advisor quit & 143 members oppose
July 31, 2026