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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
London Lions' CEO Lenz Balan on growth aspirations
BREAKING
Basketball
Time to read: min
The London Lions’ global plan prioritises European competition, grassroots and governance
July 29, 2026
Maldini FIGC exit leaves Italian football in further disarray
BREAKING
Europe
Time to read: min
Maldini's exit leaves Italian football in further disarray
July 28, 2026
World Cup broadcast fan opportunity
BREAKING
Advertisement
Time to read: min
Turning World Cup audiences into lasting fan relationships
July 27, 2026
Leicester City sale-2-2
BREAKING
Football
Time to read: min
Leicester sale would bring an end to rollercoaster 16 years
July 24, 2026
Liverpool FSG share sale talks
BREAKING
Football
Time to read: min
Liverpool to soar to $6bn if minority share sold to Amit Bhatia consortium
July 22, 2026
The Rest is Football Netflix Premier League
BREAKING
Broadcasting
Time to read: min
The Rest is Football: From the World Cup to the Premier League
July 21, 2026
FOX, ESPN, Netflix to fight over 2030 World Cup rights
BREAKING
Broadcasting
Time to read: min
Why ESPN, FOX, and Netflix, will battle for 2030 World Cup rights 
July 20, 2026
Leeds opens legal battle against Leicester
BREAKING
Football
Time to read: min
Leeds points to Burnley PSR win in Leicester legal challenge
July 17, 2026
FIFA World Cup Final half time show rule break-2-2
BREAKING
Broadcasting
Time to read: min
How FIFA found a loophole around World Cup final halftime rules
July 16, 2026
Seattle Seahawks sale
BREAKING
Investment
Time to read: min
Seattle Seahawks acquired by former San Francisco 49ers owner
July 15, 2026
Gianni Infantino, FIFA President
BREAKING
Investment & Strategy
Time to read: min
The pro’s and con’s of a 64-team FIFA World Cup
July 14, 2026
Las Vegas, Nevada, USA cityscape along the strip at twilight.
BREAKING
Investment & Strategy
Time to read: min
Why a bidding war may ensue over the NBA’s newest team in Las Vegas
July 13, 2026
AFA under FBI investigation
BREAKING
Commercial
Time to read: min
The FBI investigates AFA’s commercial dealings in the US
July 9, 2026
Russia athlete suspension dropped by IOC
BREAKING
Integrity
Time to read: min
Why the IOC dropped its sanctions against Russia athletes
July 8, 2026
Bayern Munich minority owner Volkswagen may sell share
BREAKING
Europe
Time to read: min
Financial struggles sees Volkswagen plan to sell Bayern Munich stake
July 6, 2026
Image of the NBA.
BREAKING
Europe
Time to read: min
The reformation of the NBA is centred around European and US growth markets
July 2, 2026
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