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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
Manchester City Etihad sponsor considers Premier League action
BREAKING
Football
Time to read: min
Etihad reveals it was not approached during Manchester City-Premier League case
October 1, 2026
NBA Las Vegas team
BREAKING
Basketball
Time to read: min
NBA has three-group shortlist for Las Vegas expansion team
September 30, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Sports solicitor's view on Manchester City 114
BREAKING
Comment
Time to read: min
David Winnie’s views on Manchester City 114 and the ramifications 
September 29, 2026
Arsenal lay off 60 staff
BREAKING
Europe
Time to read: min
Should Premier League clubs have long-term doubts over transfer spend?
September 25, 2026
MLB private equity rule change
BREAKING
Baseball
Time to read: min
MLB the latest league to allow a greater slice of the pie to private equity
September 24, 2026
FC Barcelona leaving Camp Nou again
BREAKING
Football
Time to read: min
FC Barcelona’s 2031 revenue goal & how the ‘new’ Camp Nou is involved
September 22, 2026
Premier League EFL new deal
BREAKING
Football
Time to read: min
Premier League’s ‘new deal’ to EFL includes removal of Carabao Cup second-legs 
September 21, 2026
Six Nations moving to the US?
BREAKING
Hospitality
Time to read: min
The Six Nations teams that could compete in the US 
September 11, 2026
The 10 most valuable NFL teams
BREAKING
Investment
Time to read: min
The NFL teams capitalising on new capital gains
September 10, 2026
Messi to buy second-tier Spanish club
BREAKING
Europe
Time to read: min
Messi buys second Spanish club to setup Ronaldo clash this season
September 9, 2026
Manchester United-SumUp sponsorship deal
BREAKING
Football
Time to read: min
Manchester United and SumUp to launch new payment card
September 8, 2026
UK women's sport WSL Sky Sports sign petition
BREAKING
Broadcasting
Time to read: min
Football, Cricket & Rugby unite for greater coverage of UK women’s sport
September 4, 2026
Clippers, Leonard & Ballmer charged by NBA
BREAKING
Basketball
Time to read: min
Clippers’ fined record $30m and lose 5 draft picks after NBA rule breach
September 3, 2026
LIV Golf gets BC Partners lifeline
BREAKING
Golf
Time to read: min
After billions of dollars invested, LIV Golf considers filing for bankruptcy 
September 2, 2026
Angels sold to Kroenke for $4bn
BREAKING
Basketball
Time to read: min
Angels becomes 7th team under Kroenke ownership in record MLB deal
September 2, 2026
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