Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Features & Analysis
Time to read: min
Ipswich Chairman confirms they will not pursue betting sponsorship
October 21, 2024
BREAKING
Basketball
Time to read: min
New York Knicks embraces Abu Dhabi in new patch sponsorship ahead of NBA season
October 18, 2024
BREAKING
Data
Time to read: min
Eyeball.Club’s €5m funding to help grow sports scouting system to US and LatAm
October 18, 2024
BREAKING
Football
Time to read: min
Cristiano Ronaldo is Forbes’ highest paid football player for 2024
October 18, 2024
BREAKING
Europe
Time to read: min
Juventus expands TikTok partnership to focus on Women’s team
October 17, 2024
BREAKING
Football
Time to read: min
FIFA names Lenovo as its official technology partner for 2026 World Cup
October 17, 2024
BREAKING
Latest News
Time to read: min
FuboTV will integrate live sports to The Athletic as new streaming partner
October 16, 2024
BREAKING
Latest News
Time to read: min
T-Mobile becomes official partner of McLaren F1 team
October 16, 2024
BREAKING
Basketball
Time to read: min
Novibet becomes official betting partner of NBA in Greece
October 15, 2024
BREAKING
Data
Time to read: min
RFU & Premiership Rugby to gain new player data insights with Kitman Labs
October 15, 2024
BREAKING
Football
Time to read: min
Non-televised WSL matches triple viewing figures through YouTube deal
October 14, 2024
BREAKING
Latest News
Time to read: min
Toyota returns to Formula 1 as Haas’ technical partner
October 11, 2024
BREAKING
Europe
Time to read: min
One of world’s richest men set to buy Paris FC alongside Red Bull
October 11, 2024
BREAKING
Features & Analysis
Time to read: min
Will Klopp’s Red Bull role help UK expansion efforts?
October 10, 2024
BREAKING
Football
Time to read: min
Brazil Football Confederation warns clubs unlicensed betting sponsorships will be banned
October 10, 2024
BREAKING
Latest News
Time to read: min
Saudi PIF interested in $1bn stake in DAZN
October 9, 2024