Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
BREAKING
Football
Time to read: min
FIFA brings Arsene Wenger on board to lead new player welfare initiative
October 31, 2024
BREAKING
Features & Analysis
Time to read: min
WSL scores “significant” £65m broadcast deal with Sky & BBC
October 31, 2024
BREAKING
Features & Analysis
Time to read: min
Inter hits club record revenues as AC Milan earns second year of profitability
October 30, 2024
BREAKING
Data
Time to read: min
Soccerment CEO: “We aim to transform how football stories are told”
October 29, 2024
BREAKING
Fan Engagement
Time to read: min
MLS leverages blockchain to engage younger fans with MLS Quest
October 28, 2024
BREAKING
Features & Analysis
Time to read: min
Snoop Dogg shows interest in Celtic investment
October 28, 2024
BREAKING
Hospitality
Time to read: min
TKO Group completes three acquisitions to strengthen sports portfolio
October 25, 2024
BREAKING
Football
Time to read: min
Southampton scores fintech partnership with Ebury
October 24, 2024
BREAKING
Boxing
Time to read: min
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
October 24, 2024
BREAKING
Basketball
Time to read: min
Golden State Warriors dive into blockchain with Coinbase
October 23, 2024
BREAKING
Data
Time to read: min
Kitman Labs extends Rangers partnership to optimise talent performance
October 23, 2024
BREAKING
Football
Time to read: min
FC Barcelona-Atletico set to become first league game held in the US
October 22, 2024
BREAKING
Basketball
Time to read: min
Sportradar to enter next phase of NBA fan evolution with suite of next-gen products
October 22, 2024
BREAKING
Basketball
Time to read: min
Nike continues as long-term kit supplier of NBA & WNBA
October 22, 2024
BREAKING
Football
Time to read: min
Man City’s Jack Grealish global brand ambassador of Kinetica Sports
October 21, 2024
BREAKING
Latest News
Time to read: min
Williams F1 team extends Kraken sponsorship focusing on fan engagement
October 21, 2024