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Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
Illustrated image of a broadcasting camera on the sidelines of a canadian premier league game following the OneSoccer verdict
BREAKING
Broadcasting
Time to read: min
Why the CRTC’s OneSoccer verdict matters for Canadian sport
July 31, 2025
Legends Charity Game announces partnership with Ringier Sports Media Group
BREAKING
Features & Analysis
Time to read: min
Legends Charity Game partners with Ringier Sports Media Group
July 31, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
MORECAMBE, UK - July 20, 2021: The Mazuma Stadium formerly known as the Globe Arena for sponsorship reasons is the home of Morecambe FC
BREAKING
Financial Results
Time to read: min
How ownership paralysis pushed Morecambe FC to the brink
July 29, 2025
Action from the AIG Women's Open 2021 at Carnoustie Golf Links for a story about women's golf
01:30
BREAKING
Fan Engagement
Time to read: min
Can digital intimacy help commercialise women’s golf?
July 29, 2025
Lionesses lift the Women's Euros 2025 trophy
08:14
BREAKING
Features & Analysis
Time to read: min
It’s time for a Lionesses Netflix documentary — and equal pay to match their legacy
July 28, 2025
Green Bay Packers wide receivers Jayden Reed #11 celebrates with Bo Melton #80 after catching a touch down pass against the Los Angeles Rams in an NFL football game at SoFi Stadium, Oct. 6, 2024.
BREAKING
Data
Time to read: min
Green Bay Packers net income falls 12.5% to $85.6m
July 25, 2025
A promotional banner for the LA 2028 Olympic Games featuring the Olympic rings, displayed on a blue background with a green fence below.
BREAKING
Latest News
Time to read: min
Who owns the future of the Olympic Games? 
July 24, 2025
Partnership playbook logo
04:17
BREAKING
Features & Analysis
Time to read: min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
The Tribunal Arbitral du Sport, Court of Arbitration for Sport, has ruled in favour of Inter Kashi
BREAKING
Football
Time to read: min
CAS crowns Inter Kashi champions after legal battle with AIFF
July 23, 2025
Wimbledon court.
BREAKING
Integrity
Time to read: min
Wimbledon’s £336m expansion survives legal challenge—for now
July 22, 2025
Sophie De Goede during a Premiership Women's Rugby encounter between Saracens and Loughborough Lightning at StoneX Stadium.
BREAKING
Fan Engagement
Time to read: min
BBC gives weekly stage to domestic women’s rugby in World Cup year
July 22, 2025
Londonderry, Northern Ireland - May 7th, 2025: Open Championship golf Claret Jug on display at Ebrington Square promoting 153rd Open to be held at Royal Portrush in July 2025
BREAKING
Golf
Time to read: min
BBC secures multi-year broadcast rights to The Open through 2027
July 21, 2025
Real Madrid logo on a white flag.
BREAKING
Europe
Time to read: min
Real Madrid breaks revenue record for second year running
July 21, 2025
Minnesota Lynx vs Connecticut Sun following WNBA announcing partnership with ETSY
00:33
BREAKING
Basketball
Time to read: min
Etsy enters sports retail through WNBA player collaboration
July 21, 2025
Headshot of Martin Smith, Head of Sport at HW Fisher
BREAKING
Data
Time to read: min
Q&A: HW Fisher's Martin Smith on helping footballers future-proof their finances
July 18, 2025
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