Los Angeles 2028 closes in on record Games sponsorship after $2bn...
LA28 has already topped $2bn in domestic sponsorship, overtaking Paris 2024 and closing in on Tokyo’s record as blue-chip brands like Google, Intuit and...
Place your bets: World Cup 2026 fans ready to bet despite...
The FIFA World Cup 2026 will be the biggest edition to date, and its scale raises some points for operators to think about.A Spotlight...
Q&A: Why stadium culture fuels Rhode Island FC’s USL rise
Brett Johnson breaks down Rhode Island FC’s role in the USL’s Division One plans and why fan culture, stadium investment and player development are...
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Will Nubank be Inter Miami’s latest stadium sponsor?
Since Lionel Messi arrived in Miami in 2023, Inter Miami have improved on the field, expanded its portfolio of sponsors, and may now have...
Will Gary Lineker feature in Netflix’s World Cup coverage?
Gary Lineker is reportedly set to play a key role in Netflix’s 2026 FIFA World Cup coverage with his The Rest Is Football podcast. Netflix...
Beyond: Arab Cup highlights Middle East’s hosting advantage
Beyond Hospitality explains why the Middle East offers a clear and efficient model for hosting large scale events, setting a benchmark ahead of the...
Home nations lodge sole bid to bring Women’s World Cup 2035...
The English, Scottish, Welsh and Irish FAs have submitted the only bid to host the FIFA Women’s World Cup 2035, linking a 22-stadium tournament...
Arsenal signs Paramount+ in global content tie-up as streamer steps up...
Streaming platform Paramount+ is teaming up with Arsenal to fuse its hit shows with matchday and digital activations, as it builds a bigger football...
Partnership Playbook: PayPal, Zilch, AWS and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...































