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Frankfurt am Main, Hesse, Germany, January 11th 2025. 5. GUDE Darts Open: Stephen Bunting aka The Bullet (Great Britain) interacts with the fans.
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Features
Time to read: 4 min
PDC explains why darts won’t follow boxing’s Middle East model
May 21, 2025
The poster for the upcoming SailGP docuseries, Unchartered
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Fan Engagement
Time to read: 4 min
SailGP bets on docuseries to grow audience
May 21, 2025
NEW YORK CITY - AUGUST 16 2014: Arsenal NYC Football Club supporters held a rally & photo shoot to celebrate their team's winning season in Union Square Park.
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Fan Engagement
Time to read: 7 min
Arsenal is taking lessons from Amazon not Manchester United 
May 20, 2025
UEFA Women's EURO 2025 will have a new ticketing payment process with Visa's Click to Pay
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Europe
Time to read: 4 min
Visa’s Click to Pay for UEFA tickets to provide enhanced security for fans
May 20, 2025
View of Arthur Ashe Stadium during US Open 2018
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Hospitality
Time to read: 4 min
Arthur Ashe Stadium to undergo $800 million overhaul
May 20, 2025
WNBA new season at risk as CBA talks unresolved
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Basketball
Time to read: 3 min
Why the WNBA is attracting major brands like Adobe
May 19, 2025
aPRIL 2017 hOUSTON tEXAS -Houston Texas NRG Football Stadium.
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Hospitality
Time to read: 3 min
Houston Texans increase fan hospitality with TickPick deal
May 19, 2025
Antoine Dupont during the Rugby World Cup RWC 2023 match between France and New Zealand All Blacks on September 8, 2023
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Latest News
Time to read: 3 min
Antoine Dupont backs US rugby with RFCLA ownership move
May 16, 2025
Tampa Bay Lightning game against the Panthers at Amerant Bank Arena on Monday, April 28, 2025
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Latest News
Time to read: 3 min
Tampa Bay Lightning partners with Scripps Sports for free game access
May 16, 2025
Image of an NFL football team - the LA Chargers - following the reported investment from private equity
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Latest News
Time to read: 4 min
Private equity finds a footing in the NFL
May 16, 2025
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
BREAKING
Football
Time to read: 3 min
Five Premier League clubs in limbo as betting brands disappear 
May 16, 2025
Man betting on sports using smartphone. Logged into bookmaker websites. Sports betting concept using smartphone
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Fan Engagement
Time to read: 3 min
Brazil strikes landmark deal to tackle match-fixing in sports betting
May 15, 2025
A magnet pulling blue male icons towards it, representing CAA's recent purchase of Portas
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Data
Time to read: 2 min
Why deals like CAA’s purchase of Portas are now the norm
May 14, 2025
Legs of young man kicking fooball at green field. Male feet of professional footballer juggling soccer ball on stadium at sunset. Sportsman practicing tricks outdoor. Concept of a freestyle football.
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Features
Time to read: 4 min
Online trading poised to replace betting sponsorships in football
May 13, 2025
TKO Group's Q1 earnings raises full year revenue guidance
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Boxing
Time to read: 6 min
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
May 12, 2025
New FIFA Club World Cup trophy, which Visa will now be an official partner of.
BREAKING
Football
Time to read: 3 min
Visa continues as longstanding FIFA partner with new Club World Cup 
May 8, 2025
Chelsea FC continues Stamford Bridge redevelopment or new stadium debate
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Football
Time to read: 4 min
Chelsea’s new stadium plans to take 15-20 years according to Boehly
May 8, 2025
FC Barcelona player Lamine Yamal wearing Spotify sponsored home shirt
BREAKING
Europe
Time to read: 3 min
Spotify enhances football presence with EA Sports FC 25 integration
May 6, 2025
tram-with-Womens-EURO-2025-livery
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Fan Engagement
Time to read: 7 min
It’s not just about putting logos on ads for Unilever at Women’s EURO 2025
May 6, 2025
River Plate and Betano unveiling new kit.
BREAKING
Football
Time to read: 3 min
River Plate bets big on global growth with Betano
May 6, 2025
Two formula 1 cars racing during the 2023 Miami Grand Prix, two years before PwC and F1's partnership highlighted the importance of sports consulting
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Latest News
Time to read: 3 min
PwC’s F1 deal signals a broader shift in sport
May 2, 2025
football tactics analysys , soccer manager technology , online betting
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Fan Engagement
Time to read: 5 min
Rooster’s Owen Ordway: Rethinking the sports betting experience
May 1, 2025
Chelsea FC player Cole Palmer wearing 2024/25 shirt
BREAKING
Football
Time to read: 4 min
Chelsea confirms new shirt sponsor just days before end of Premier League season
May 1, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026