How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
When a crest becomes a lure
Three ASA rulings against Betway, Kwiff and Sky Bet show that context and absolute under-18 reach now decide where sponsorship and influencer content can...
Partnership Playbook: Apple, Spotify, William Hill and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
NBA targets Chinese revenue potential after 2016 fallout
The National Basketball Association (NBA) played in Macau over the weekend, marking the first games to be played in a region of the People's...
Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
TotoGaming explains why sport needs betting sponsors to survive
As sponsorship restrictions on betting operators tighten across global sport, the perspective of the operator is often missing.In this exclusive interview, Insider Sport speaks...
SPORTEL Monaco unveils powerhouse speaker lineup
Business and innovation executive lineup to headline sport media’s flagship event.In just under two weeks SPORTEL Monaco (20-22 October), will kick off with an...