FIBA enters fantasy sports space ahead of World Cup 2027 Qualifiers
FIBA has launched the first fantasy league built around national-team basketball, unveiling the product ahead of the FIBA Basketball World Cup 2027 Qualifiers.Announced on...
Britain is losing the race for F1’s future
As the US and Gulf states turn Formula One into a strategic industrial asset, Oriana Morrison writes that Britain risks surrendering the engineering cluster...
The 2025 Ashes: A tale of two shirts
As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...
PSG swaps broadcast revenue for lifestyle brand revenue
PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...
Sideline Moves: David Beckham joins Bank of America
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why a 1994 rule loophole continues football ticket resale issue
The UK is introducing a new ban on reselling tickets for entertainment events, but for football fans, a 30-year-plus ban prevents football tickets from...
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Economic stakes high as FIFA PASS launches for World Cup
US host cities are bracing for massive economic gains from the 2026 World Cup, but the size of the boost depends on the success...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...