Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as...
Barcelona drops ZKP blockchain partner over Andrew Tate ties
FC Barcelona has scrapped its blockchain sponsorship with ZKP after links to controversial influencer Andrew Tate raised reputational concerns.FC Barcelona has ended its sponsorship...
Q&A: James Flude on MatchWornShirt and the future of collectibles
James Flude discusses how MatchWornShirt is turning matchday moments into global collectibles and why a new generation of fans is engaging with memorabilia like...
Insider Sport’s Top 10 Stories of 2025
We wanted to take this opportunity to wish you a happy festive season and to say thank you for being a loyal reader and...
Insider Sport’s 2025 editorial reflections
In this end-of-year reflections piece, Insider Sport’s editorial team looks back at the themes that shaped sports business over the past 12 monthsBy the...
12 Days of Christmas: A year in sport
A year defined by shifting power, new economics and unexpected upheavals, 2025 gave the sports industry no shortage of storylines. From governance shocks to...
From golden Lionesses to global streams: Sport’s defining year
PHA Group's Dan Funston walks through some of the biggest sports stories of 2025, reflecting on the rise of women's sports and how the...
How Target Darts is complementing Littler and its roster’s elite talent
Luke Littler heads into the 2026 PDC World Championship as the reigning champion and now under Target Darts’ management, with CEO James Tattersall outlining...