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BREAKING
Football
Time to read: 2 min
Atletico seals kit partner future with Nike for another decade
April 14, 2025
UEFA Champions League Final - Real Madrid vs Atletico - Milan - Stadio San Siro - 28-05-2016 Cristiano Ronaldo
BREAKING
Football
Time to read: 2 min
Cristiano Ronaldo takes on Hollywood with UV Marv studio
April 11, 2025
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BREAKING
Fan Engagement
Time to read: 3 min
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football camps
April 11, 2025
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BREAKING
Fan Engagement
Time to read: 2 min
Aston Villa partners with Legends to emphasise new revenue driver
April 11, 2025
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BREAKING
Europe
Time to read: 3 min
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
April 10, 2025
LUBIN, POLAND - DECEMBER 19, 2016: Match Polish Premier League Lotto Ekstraklasa between KGHM Zaglebie Lubin - Piast Gliwice 2:1. Player's legs.
BREAKING
Football
Time to read: 2 min
PFA NI to tackle gambling-related harm among players with Gamban
April 10, 2025
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BREAKING
Data
Time to read: 8 min
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
April 8, 2025
Buenos Aires, Argentina - October 6, 2013: River Plate supporters waiting for the stadium doors to open to attend a soccer game at the Estadio Monumental Antonio Vespucio Liberti in Buenos Aires.
BREAKING
Football
Time to read: 2 min
River Plate reaps the commercial rewards of the Club World Cup
April 8, 2025
BREAKING
Europe
Time to read: 2 min
AC Milan expands global presence with LatAm betting partnership
April 7, 2025
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BREAKING
Fan Engagement
Time to read: 3 min
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
April 4, 2025
BREAKING
Comment
Time to read: 4 min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
Achraf Hakimi during the Ligue 1 football match Paris Saint-Germain PSG VS Clermont Foot 63 on April 6, 2024 at Parc des Princes stadium in Paris, France.
BREAKING
Europe
Time to read: 3 min
Under Armour powers France market push with PSG’s Hakimi 
April 4, 2025
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BREAKING
Fan Engagement
Time to read: 2 min
UFC set to transform fan engagement with Meta’s AI technology
April 3, 2025
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BREAKING
Latest News
Time to read: 2 min
Unilever deepens sports presence with Rugby World Cup partnership
April 2, 2025
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BREAKING
Latest News
Time to read: 3 min
Ineos comes to resolution to end New Zealand Rugby sponsorship
April 2, 2025
August 30, 2021, Monaco. The emblem of the football club AS Monaco FC in front of the modern stadium.
BREAKING
Europe
Time to read: 3 min
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
April 1, 2025
LONDON UK - SEPTEMBER 27: Crowded Regent street with NFL inflatable banners and flags hanging above. September 27 2014 in London. The street was closed to traffic to host NFL related games and events.
BREAKING
Europe
Time to read: 2 min
Three NFL franchises look to grow fandoms beyond US with UK marketing rights
April 1, 2025
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BREAKING
Latest News
Time to read: 3 min
Pentland Brands scores major exposure boost as TNT Sports sponsor
April 1, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Asia
Time to read: 3 min
Tom Brady’s Birmingham City partner caught in licensing scandal
March 31, 2025
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BREAKING
Asia
Time to read: 2 min
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
March 28, 2025
A robot arm reaches out to a football. Soccer playing with machine. The robot arm is in front of a soccer grass field.
BREAKING
Football
Time to read: 2 min
Football Media launches AI agent to enhance sponsorships
March 28, 2025
Coca Cola, potential partner of the Premier League, red ball, Welcome to the 2018 World Cup
BREAKING
Football
Time to read: 2 min
Premier League set to discuss Coca-Cola deal at shareholder meeting
March 27, 2025
Istanbul, TURKEY - June 10, 2023: Supporters of Manchester City during the UEFA Champions League final MANCHESTER CITY FC v FC INTERNAZIONALE at Ataturk Olympic Stadium. Como
BREAKING
Football
Time to read: 3 min
Manchester City targets global fans to sell hospitality tickets 
March 27, 2025
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