Designit: Choosing the right Premier League sponsor to connect to the...
There is an upcoming void coming to the Premier League sponsorship market, as the ban on gambling front-of-shirt sponsorship comes into effect at the...
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
FIFA NFTs under Swiss review ahead of 2026 World Cup
At a time when nearly every aspect of FIFA’s operations is facing criticism, its latest blockchain project has drawn scrutiny as well.Switzerland’s gambling regulator...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
How Atlanta turns FIFA headlines into local impact
From the expansion of the FIFA Club World Cup to debates over ticket pricing for next year’s World Cup, FIFA events often make headlines...
What the latest ATP Challenger Tour deal reveals about tennis
Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...
Insider Sport returns to SPORTEL Monaco 2025
The Insider Sport team is preparing to return to the SPORTEL Monaco conference taking place later this month.Scheduled for October 20–22 at the Grimaldi...
Can WSL clubs rise to the Lionesses’ challenge?
When the Lionesses lifted the Euro 2025 trophy, they changed the conversation around women’s sport in England. That momentum is now, albeit quietly, reshaping...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...