Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Will Nubank be Inter Miami’s latest stadium sponsor?
Since Lionel Messi arrived in Miami in 2023, Inter Miami have improved on the field, expanded its portfolio of sponsors, and may now have...
Will Gary Lineker feature in Netflix’s World Cup coverage?
Gary Lineker is reportedly set to play a key role in Netflix’s 2026 FIFA World Cup coverage with his The Rest Is Football podcast. Netflix...
Beyond: Arab Cup highlights Middle East’s hosting advantage
Beyond Hospitality explains why the Middle East offers a clear and efficient model for hosting large scale events, setting a benchmark ahead of the...
Home nations lodge sole bid to bring Women’s World Cup 2035...
The English, Scottish, Welsh and Irish FAs have submitted the only bid to host the FIFA Women’s World Cup 2035, linking a 22-stadium tournament...
Arsenal signs Paramount+ in global content tie-up as streamer steps up...
Streaming platform Paramount+ is teaming up with Arsenal to fuse its hit shows with matchday and digital activations, as it builds a bigger football...
Partnership Playbook: PayPal, Zilch, AWS and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
FIBA enters fantasy sports space ahead of World Cup 2027 Qualifiers
FIBA has launched the first fantasy league built around national-team basketball, unveiling the product ahead of the FIBA Basketball World Cup 2027 Qualifiers.Announced on...
Britain is losing the race for F1’s future
As the US and Gulf states turn Formula One into a strategic industrial asset, Oriana Morrison writes that Britain risks surrendering the engineering cluster...
The 2025 Ashes: A tale of two shirts
As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...