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Buenos Aires, Argentina - October 6, 2013: River Plate supporters waiting for the stadium doors to open to attend a soccer game at the Estadio Monumental Antonio Vespucio Liberti in Buenos Aires.
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Football
Time to read: 2 min
River Plate reaps the commercial rewards of the Club World Cup
April 8, 2025
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Europe
Time to read: 2 min
AC Milan expands global presence with LatAm betting partnership
April 7, 2025
credit: Vitalii Vitleo / Shutterstock
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Fan Engagement
Time to read: 3 min
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
April 4, 2025
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Comment
Time to read: 4 min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
Achraf Hakimi during the Ligue 1 football match Paris Saint-Germain PSG VS Clermont Foot 63 on April 6, 2024 at Parc des Princes stadium in Paris, France.
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Europe
Time to read: 3 min
Under Armour powers France market push with PSG’s Hakimi 
April 4, 2025
credit: Rokas Tenys / Shutterstock
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Fan Engagement
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UFC set to transform fan engagement with Meta’s AI technology
April 3, 2025
credit: Victor Velter / Shutterstock
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Latest News
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Unilever deepens sports presence with Rugby World Cup partnership
April 2, 2025
credit: Victor Velter / Shutterstock
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Latest News
Time to read: 3 min
Ineos comes to resolution to end New Zealand Rugby sponsorship
April 2, 2025
August 30, 2021, Monaco. The emblem of the football club AS Monaco FC in front of the modern stadium.
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Europe
Time to read: 3 min
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
April 1, 2025
LONDON UK - SEPTEMBER 27: Crowded Regent street with NFL inflatable banners and flags hanging above. September 27 2014 in London. The street was closed to traffic to host NFL related games and events.
23:21
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Europe
Time to read: 2 min
Three NFL franchises look to grow fandoms beyond US with UK marketing rights
April 1, 2025
credit: T. Schneider / Shutterstock
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Latest News
Time to read: 3 min
Pentland Brands scores major exposure boost as TNT Sports sponsor
April 1, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Asia
Time to read: 3 min
Tom Brady’s Birmingham City partner caught in licensing scandal
March 31, 2025
credit: Jaolll / Shutterstock
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Asia
Time to read: 2 min
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
March 28, 2025
A robot arm reaches out to a football. Soccer playing with machine. The robot arm is in front of a soccer grass field.
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Football
Time to read: 2 min
Football Media launches AI agent to enhance sponsorships
March 28, 2025
Coca Cola, potential partner of the Premier League, red ball, Welcome to the 2018 World Cup
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Football
Time to read: 2 min
Premier League set to discuss Coca-Cola deal at shareholder meeting
March 27, 2025
Istanbul, TURKEY - June 10, 2023: Supporters of Manchester City during the UEFA Champions League final MANCHESTER CITY FC v FC INTERNAZIONALE at Ataturk Olympic Stadium. Como
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Football
Time to read: 3 min
Manchester City targets global fans to sell hospitality tickets 
March 27, 2025
12 ore Hankook Mugello 18 March 2014: #911 Herberth Motorsport, Porsche 991 GT3 R: Daniel Allemann, Ralf Bohn, Robert Renauer, Alfred Renauer on Mugello Circuit, Italy.
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Latest News
Time to read: 2 min
Flávio Sampaio hopes for Porsche Cup win in crypto-powered car
March 26, 2025
Rio de Janeiro-Brazil, May 10, 2019. UFC 237 in Rio de Janeiro.
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Asia
Time to read: 2 min
UFC adds another betting group to list of commercial partners
March 26, 2025
PFL lands shot in LatAm media with Torneos renewal
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Africa
Time to read: 2 min
PFL signs Middle East partner as promotion chases regional growth
March 25, 2025
St. Louis Cardinals at Bush stadium - ST. LOUIS, USA - JUNE 19, 2019.
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Latest News
Time to read: 2 min
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
March 25, 2025
LONDON, ENGLAND - JANUARY 26, 2019: A corner flag pictured prior to the 2018/19 FA Cup Fourth Round game between Millwall FC and Everton FC at The Den.
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Football
Time to read: 3 min
Millwall launches Millwall Mobile to ‘harness the passion of fans’
March 25, 2025
credit: aaddyy / Shutterstock
BREAKING
Europe
Time to read: 5 min
Why Premier League clubs need to prepare for league’s gambling ban
March 24, 2025
Seattle Mariners outfielder Julio Rodriguez hits against the Oakland Athletics at the Oakland Coliseum.
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Latest News
Time to read: 3 min
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
March 24, 2025
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