Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Nottingham Forest turns sponsor ban into marketing opportunity
Nottingham Forest takes advantage of its European stage to showcase CSR.Nottingham Forest will feature Nottingham Forest Community Trust on the front of its shirts...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Is the Premier League losing the black market ticketing battle?
Premier League clubs are battling unauthorised ticket sales, which threaten revenue and fan safety.Premier League clubs are facing mounting pressure from a booming...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...