Canterbury to ‘shout loudly’ after PWR renewal
Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...
2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...
Amazon Ads expands access to sports streaming ad inventory
Advertisers will be able to buy streaming ads programmatically across Premier Sports’ app.Amazon Ads is giving advertisers access to Premier Sports’ streaming ad inventory...
Women’s sport tops UK TV in 2025 as Euros lift reach
With 36.6m viewers and the year’s top TV peaks from the Women’s Euros, is women’s sport now mass-market?Women’s sport has dominated UK screens in...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
When a crest becomes a lure
Three ASA rulings against Betway, Kwiff and Sky Bet show that context and absolute under-18 reach now decide where sponsorship and influencer content can...
Partnership Playbook: Apple, Spotify, William Hill and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...