Women’s sport tops UK TV in 2025 as Euros lift reach
With 36.6m viewers and the year’s top TV peaks from the Women’s Euros, is women’s sport now mass-market?Women’s sport has dominated UK screens in...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
When a crest becomes a lure
Three ASA rulings against Betway, Kwiff and Sky Bet show that context and absolute under-18 reach now decide where sponsorship and influencer content can...
Partnership Playbook: Apple, Spotify, William Hill and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
NBA targets Chinese revenue potential after 2016 fallout
The National Basketball Association (NBA) played in Macau over the weekend, marking the first games to be played in a region of the People's...