Why sports betting’s back-end is the real goldmine
Investors are now focusing more on companies which supply sports betting businesses with technology and services, rather than the betting brands themselves. They believe...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
How Atlanta turns FIFA headlines into local impact
From the expansion of the FIFA Club World Cup to debates over ticket pricing for next year’s World Cup, FIFA events often make headlines...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
Why cybersecurity is at the heart of Southampton FC’s operations
Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...
New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
Why Rubens Barrichello has swapped racing lines for iGaming boardrooms
Former Ferrari and Williams driver Rubens Barrichello has swapped the cockpit for the boardroom, taking on a non-executive director role with SOFTSWISS to support...
Inside the Legends Charity Game build-up
Lisbon hosts a one-night stadium show that aims to raise seven figures for frontline causes. Insider Sport goes behind the scenes on broadcast, ticketing,...
How SailGP shifts the model beyond the waves
Insider Sport speaks with SailGP Managing Director Andrew Thompson on the league’s ambition to redefine high-performance sailing. From the spectacle of hydrofoiling catamarans to...
Q&A: Amusnet’s Ivo Georgiev on the Legends Charity Game and turning...
Lisbon, September 15.Before the conference halls fill and the panels begin, a different kind of opening act takes the stage - the Legends...