DAZN CEO: We want to be the Spotify of sport
The streaming giant is building a single global destination for sport as shifting fan behaviour, piracy pressures and the rise of integrated betting reshape...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
Rory MacFadyen explains how his company Reflo is driving real sustainability, expanding across sports and building credibility with partners such as Harry Kane.Sustainability has...
885 Capital: Baller League and the future of sports investing
Alex Rotter and Martijn Bakx of 885 Capital discuss how new sports formats for younger audiences are influencing investment strategies. New sports formats aimed at...
Q&A: England Athletics’ CEO on the commercial balancing act
England Athletics' CEO Chris Jones sets out how the governing body is redefining value, resilience and relevance in a changing sports economyAthletics is one...
Q&A: James Flude on MatchWornShirt and the future of collectibles
James Flude discusses how MatchWornShirt is turning matchday moments into global collectibles and why a new generation of fans is engaging with memorabilia like...
Insider Sport’s top interviews of 2025
If 2025 proved anything, it is that the business of sport is no longer driven by a single narrative. Growth is fragmenting, strategies are...
Inside Volleyball World’s 2026 blueprint with CEO Ugo Valensi
Insider Sport sat down with Volleyball World CEO Ugo Valensi to discuss the federation’s 2026 blueprint, from record-breaking attendances to a 100% global partner...
Q&A: Kieran Maguire on the year football was played in court
Football finance expert Kieran Maguire reflects on a year dominated by court cases, balance sheets and regulation and what it means for the game...