Building a future for 3×3 basketball in London
From a viral TikTok moment to the global 3x3 basketball stage, Ashley Hamilton is turning his dream into reality as a player and Co-Founder...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
How football hospitality is being redesigned for high-end fans
With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...
Sleeve branding set to soar in Premier League deals
The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...
‘It’s a Million-Pound Hit’: How National Insurance changes are reshaping the...
For sports organisations across the UK, the latest wave of tax reforms has brought a sharp dose of financial reality. Following increases to National Insurance...
Worcester City Women: ‘Not reliant on handouts’
Success in women’s football is still often dependent on the men’s game. Funding can hinge on the financial performance of men’s teams, and women’s matches...
Challenging the IOC: How Enhanced Games plans to change athletics
Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He...
Matchday Programme – Alan Casey: Trophy droughts and dreams fulfilled
Insider Sport’s Matchday Programme offers a personal look at the sporting moments and figures that have inspired industry stakeholders. Through candid reflections, the programme...
Matchday Programme – Josh Sparke: A rock, a bin and ice...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Matchday Programme – Yvonne Harrison: Emma Hayes’ great leadership
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...