Inside the football club putting AI in charge of its contracts
Cambridge United is trialling a local-born AI system to draft, review and track contracts in record timeImagine a January transfer window in which...
Cricket’s payment crisis exposes flaws in player protection
The collapse of the Max60 Caribbean cricket tournament over unpaid wages has reignited concerns about player protection in emerging leagues. Matthew Showler, Partner and...
Q&A: SBC’s Rasmus Sojmark on why the Legends Charity Game is...
As Lisbon prepares to welcome football royalty, SBC Founder and CEO Rasmus Sojmark sits down with Insider Sport to discuss the passion and purpose...
IWF President talks Enhanced Games and Olympic future
IWF President Mohammed Jalood shares his vision for weightlifting’s future amid Olympic challenges and new rivals.Weightlifting is approaching an inflexion point. With the 2028 and...
Q&A: HW Fisher’s Martin Smith on helping footballers future-proof their finances
With more than 200 players on the books, HW Fisher’s sports advisory arm is at the heart of financial planning in elite football. Partner...
WATCH: Women’s Sport Trust CEO on sustainable growth, strategic visibility and...
As excitement builds around UEFA Women’s EURO 2025, rising ticket demand is just one indicator of how women’s football - and women’s sport more...
Building a future for 3×3 basketball in London
From a viral TikTok moment to the global 3x3 basketball stage, Ashley Hamilton is turning his dream into reality as a player and Co-Founder...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
How football hospitality is being redesigned for high-end fans
With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...
Sleeve branding set to soar in Premier League deals
The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...