Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

European sports sponsorship dips 9% in 2020 as football comes out...

The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...

RMG posts record Cheltenham streaming figures for 2021 Festival

The 2021 Cheltenham Festival generated a record volume of streams for a British horse racing event, according to statistics cited by the Racecourse Media...

Facebook teams with LiveXLive for PPV sports offering

Live streaming and on-demand video service LiveXLive Media is set to host a series of pay-per-view (PPV) sports-themed shows on Facebook’s new paid online...

FIFA hands fresh suspensions to Blatter and Valcke

FIFA has issued the governing body’s former President Sepp Blatter a six year and eight month ban from all football-related activities at national and...

OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups

OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...

North American merger will broaden appeal and generate revenue, says Infantino

A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...

Tokyo 2020 confirms international spectator ban

The organisers of the Tokyo 2020 Olympics have confirmed that international sports fans will not be allowed to attend the rescheduled event.Citing the ongoing...

Women’s football expands exposure with Sky and BBC broadcasting deals

The FA Women’s Super League (FA WSL) is set to expand its coverage and exposure in the UK, having secured broadcasting deals with the...

Manchester United confirms TeamViewer as main shirt sponsor as hunt ends

Manchester United’s extensive search for a new principal shirt partner has finally come to a conclusion after the Premier League giant announced a five-year...

UEFA in talks over new venture for shared control of Champions...

UEFA is holding ‘advanced talks’ with the European Club Association (ECA) to discuss the formation of a joint venture to manage all media and...