NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
EFL granted £117.5m MetLife loan for Championship clubs
The English Football League (EFL) has announced it has secured a £117.5 million financial support package, provided by asset management firm MetLife Investment Management,...
SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...
Enetpulse: Why data is key to driving Euro 2020 engagement
The rescheduled Euro 2020 tournament will see heightened levels of engagement among bettors, according to Kamil Murcko - Enetpulse’s Head of Sales - who...
UK government distributes further £50m in Sport Survival Package funding
The UK government has pledged a further £50 million to sports clubs and organisations across the country as part of the latest tranche of...
DAZN locks down major domestic rights agreement
Digital sports streaming service DAZN has landed the bulk of the domestic broadcast rights to the Serie A for the 2021 to 2024 cycle,...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...
RMG posts record Cheltenham streaming figures for 2021 Festival
The 2021 Cheltenham Festival generated a record volume of streams for a British horse racing event, according to statistics cited by the Racecourse Media...
Facebook teams with LiveXLive for PPV sports offering
Live streaming and on-demand video service LiveXLive Media is set to host a series of pay-per-view (PPV) sports-themed shows on Facebook’s new paid online...