Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
Sporting’s Estádio José Alvalade to host inaugural Legends Charity Game
Luís Figo to captain Portugal Legends against a World XI as Sport Global targets €1m for charity, with Calema confirmed for half-timeSport Global has...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
Let them eat cake, just not our records
If people want an enhanced circus, fine. Build a separate tent, sell the tickets, publish the lab work, and keep it a brisk walk...
Sideline Moves: Aston Villa Women tap Maggie Murphy to lead bold...
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Inside Old Glossop CC: Life of a cricket chairman
In this regular series, Insider Sport speaks to volunteers at Old Glossop to uncover what goes into sustaining grassroots sport, who these people are...
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Sideline Moves: Steph Curry swaps court for cloud in new role
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Your football podcast has an FPL league – Here’s why
Experts reveal how Fantasy Premier League is helping football podcasts turn listeners into communities.Football podcasts are everywhere. From former professionals sharing stories from the...