Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
Micro-betting has made spot fixing faster and harder to detect. Adam Fiske, CEO of Dimers sets out a real-time, data-led playbook for leagues and...
Sideline Moves: From boxing deals to boardroom changes
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe...
Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The...
One year left: Industry speaks on Premier League gambling shirt ban
In April 2023, Premier League clubs unanimously voted for a ban on front-of-shirt sponsorships brandishing gambling companies. The ban comes into effect at the start...
Inside the football club putting AI in charge of its contracts
Cambridge United is trialling a local-born AI system to draft, review and track contracts in record timeImagine a January transfer window in which...
Cricket’s payment crisis exposes flaws in player protection
The collapse of the Max60 Caribbean cricket tournament over unpaid wages has reignited concerns about player protection in emerging leagues. Matthew Showler, Partner and...
Q&A: SBC’s Rasmus Sojmark on why the Legends Charity Game is...
As Lisbon prepares to welcome football royalty, SBC Founder and CEO Rasmus Sojmark sits down with Insider Sport to discuss the passion and purpose...
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...































