Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

WWE outpaces UFC in revenue in TKO Q2 results

TKO unveils strong performances for both WWE and UFC as both companies have, and could land, lucrative broadcast rights deals. TKO Group saw a 491%...

Partnership Playbook: AWS, AAB, Ford, Polestar and more

Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...

ESPN wants more than the Super Bowl – it wants ownership

As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...

Sideline Moves: Manchester United leads latest sports shake-up

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Legends Charity Game partners with Ringier Sports Media Group

The Legends Charity Game, a high-profile football event set for September 15, 2025 in Lisbon, has announced a strategic media partnership with Ringier Sports...

Premier League is cutting off its nose to spite its face...

The Premier League is open for business, but only if you follow PSRForget your club’s dream of  winning trophies or climbing the Premier League...

IWF President talks Enhanced Games and Olympic future

IWF President Mohammed Jalood shares his vision for weightlifting’s future amid Olympic challenges and new rivals.Weightlifting is approaching an inflexion point. With the 2028 and...

It’s time for a Lionesses Netflix documentary — and equal pay...

England’s women just won another European Championship. That’s two in a row now, in case anyone’s still keeping score. This time they did it the...

Sideline Moves: Sir Chris Hoy rides against cancer

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Football can heal – but only if you can afford it

Well, we’ve officially reached the point where a football match is being prescribed for your mental health. I used to call that a Saturday. Earlier...