Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Why digital engagement is the real EURO 2025 winner

EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...

Women’s football is growing fast – far beyond Europe

While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...

Partnership Playbook: Guiness, Oatly, Mr Vegas

Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...

Sideline Moves: Patrice Evra steps into new ambassador role

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Q&A: HW Fisher’s Martin Smith on helping footballers future-proof their finances

With more than 200 players on the books, HW Fisher’s sports advisory arm is at the heart of financial planning in elite football. Partner...

Legends Charity Game in Lisbon to raise millions for charity

Football icons from across the globe will unite in Lisbon on 15 September for the Legends Charity Game — a star-studded match between Portugal...

Partnership Playbook: Puma, Coca-Cola, Monzo and more

Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...

How Crystal Palace lost Europa League football

A late ownership sale, UEFA rules and a successful appeal saw Crystal Palace lose their Europa League spot to Lyon. Here’s how it all...

Sideline Moves: Tom Brady headlines a week of leadership moves

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

From paddock to pop culture: How tech is fueling F1’s new...

It’s tempting to view Formula 1’s recent surge in popularity as organic, a happy accident, or the result of shifting global tastes. However, like...