IMG: AI will start to truly make its mark on sports...
The hype around NFTs in sports has died out, as has the huge general upsurge in interest in the digital products witnessed over recent...
Premier League agrees record £6.7bn new broadcast deal
The Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever before. The...
Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped...
A landmark media partnership with Sky Sports is just the first step in the global commercial growth of the WTA Tour, according to Marina...
PFL and ESPN agree new multi-year media rights deal
Mixed Martial Arts promotion the Professional Fighters League (PFL) has announced a new multi-year media rights deal with ESPN. The deal will include ESPN live...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
Cristiano Ronaldo hit with lawsuit over Binance promotion
Cristiano Ronaldo has had a class-action lawsuit filed against him after claimants state they suffered monetary losses due to the football star’s promotion of...
Harry Coe, Luscid: Realising the full potential of brand data for...
Sports is a big money business, and a multi-faceted one at that. In an age of digital consumption and streaming, data has become one...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many. With the...