Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...
Ryan Reynolds withdraws from Ottawa Senators takeover race
Hollywood star Ryan Reynolds’ push to add the National Hockey League (NHL) franchise - the Ottawa Senators - to his growing sports portfolio has...
Sportradar Q1 reflects significant investment in sports technology
Sports technology firm Sportradar has posted an upbeat set of Q1 results for 2023, delivering growth in revenue and adjusted EBITDA during a trading...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports.The Times has claimed that the...
UK athletes may oppose gambling apparel sponsorship under new White Paper...
Following the UK governments long-awaited release of the Gambling Act White Paper, UK athletes are set to gain the right to oppose wearing any...
Kindred: ‘Football and gambling should continue to work together’
Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...
World Rugby sets out to ‘supercharge’ women’s league for the next...
World Rugby has greenlighted its latest initiative to create opportunities for girls and women wanting to partake in the sport. The programme called ‘Accelerate’ will...
‘If not the Premier League, where next?’: Russell Yershon on betting’s...
Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...