Report: NBA sponsorship revenue skyrockets to $1.4bn
As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue. A recent report by Sponsor United revealed...
The esports report – China backs Microsoft and Activision Blizzard deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Gambling’s future role in English football explored in latest SBC Leaders...
Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships. In a...
How OKX’s metaverse with MCFC is ‘transcending fans into the future’
Chief Marketing Officer (CMO) of cryptocurrency exchange OKX, Haider Rafique, spoke to Insider Sport on how the company’s multi-year deal with Premier League champions...
Ivan Toney suspended from playing for eight months
Brentford talisman Ivan Toney has been suspended from football for eight months after admitting 232 breaches of the Football Association's (FA) betting rules.It means...
Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...
Ryan Reynolds withdraws from Ottawa Senators takeover race
Hollywood star Ryan Reynolds’ push to add the National Hockey League (NHL) franchise - the Ottawa Senators - to his growing sports portfolio has...
Sportradar Q1 reflects significant investment in sports technology
Sports technology firm Sportradar has posted an upbeat set of Q1 results for 2023, delivering growth in revenue and adjusted EBITDA during a trading...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...