Architect behind Cristiano Ronaldo’s Saudi move reigns
Saudi Pro League (SPL) Vice Chair Saad Al-Lazeez, who was behind some of the league’s biggest player transfers, has resigned from his position.Al-Lazeez first...
Carlsberg returns to national football as EURO 2028 sponsor
After scaling back its marketing exposure in international football, Carlsberg is returning to national football to become a primary sponsor of UEFA EURO 2028. Carlsberg...
Sportradar to unlock “new growth opportunities” with IMG Arena acquisition
Sportradar Group has confirmed they have a definitive agreement to acquire IMG Arena from Endeavour Group in a deal totalling $225m. The acquisition details that...
Gambling proposals rejected in Lords Football Governance Bill vote
The Football Governance Bill, which seeks to independently regulate football in the UK, has gained approval by the House of Lords.The government-backed legislation must...
UFC inks NetBet and JD deals ahead of UFC Fight Night...
The UFC is gearing up for its return to London with two new sponsorship and marketing agreements. The premiere mixed martial arts organisation announced that...
EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...
Premier League aims for net zero by 2040 in new sustainability...
The Premier League has issued its Environmental Sustainability Strategy, in which it revealed plans to become net zero by 2040. The English top-flight football league...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
Saudi looks to T20 cricket as part of latest SURJ investment
SURJ Sports Investment, the investment arm of the Saudi Public Investment Fund (PIF), has signalled interest in investing in a new T20 cricket league. According...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...