Why Premier League clubs need to prepare for league’s gambling ban
The Premier League is set to introduce a ban on front-of-shirt gambling sponsorships at the start of the 2026/27 season. This means that clubs will...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
Paralympic gold medalist turns fintech CIO at Enfuce
Fintech issuer processing company Enfuce has appointed Birgit Skarstein, the para rowing gold medalist, as its first ever Chief Inspiration Officer. The aim behind Skarstein’s...
Luke Littler commercial profile grows with BoohooMAN partnership
18-year-old darts phenomenon Luke Littler is continuing to build his sponsorship portfolio, this time signing an agreement to become a partner with BoohooMAN. The UK...
Olympics gets new leader as Kirsty Coventry takes gold in vote
The International Olympic Committee (IOC) has elected its first-ever female and African president, Kirsty Coventry of Zimbabwe.Coventry became the 10th President of the IOC...
Advertisers emboldened with new Sky Sports & TNT Sports ad marketplace
Sky Media has officially launched the Sports Marketplace, a live sports advertising platform that enables advertisers to access Sky Sports and TNT Sports’ live...
Creating a new blueprint: Tamsin Greenway on the growth of Netball...
Netball Super League is embarking on a new era, through a multitude of differing commercial and cultural shifts that are combining to create a...
Boston Celtics set new NBA benchmark with $6.1bn sale
As the Boston Celtics change ownership hands for a record $6.1bn, the sale underscores the soaring value of US sports franchises, especially in the...
The esports report – G2 raises significant sum in latest funding...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Paddy Power Kabaddi World Cup – the pinnacle of a three...
A new sport has arrived in the UK - but not just any sport. Kabaddi, the high-speed, full-contact game that captivates millions in India...