Crystal Palace signs technical kit partner Macron as Puma departs
Crystal Palace FC has announced a long-term partnership with Macron which becomes an official technical kit partner, as Puma ends its deal with the...
Jermaine Jenas becomes face of GBR’s Everyone’s Turf campaign
Jermaine Jenas has teamed up with Great British Racing (GBR) in its launch of the Everyone’s Turf campaign this summer.The television presenter and former...
Goldman Sachs provides ‘invaluable boost’ to McLaren sustainability plans
McLaren Racing has revealed that Goldman Sachs Group Inc has become an official partner of the McLaren Formula 1 team for the 2022 season...
PGA Tour gains first betting partner outside of the US with...
The PGA Tour has named gambling firm bet365 as the official betting operator of the tournament in a three-year deal.Through until 2024, bet365 will...
FC Schalke 04 varies shirt sponsorships with HRS
FC Schalke 04 has partnered with hotel booking platform HRS, which will appear on the training kit for the start of pre-season on 22...
AFC Ajax and Unibet ‘give back to sports and society’
AFC Ajax has announced that Kindred Group’s flagship brand, Unibet, has become a community partner of the Dutch club.The Eredivisie side will join the...
Jens Melvang, Stats Perform: The future of data insights for coaches,...
In the multi-dynamic environment of sports business, with stakeholders from a wide range of areas, data has become one of the most important assets...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador
Nwankwo Kanu has become the latest global ambassador of crypto-led sports gambling company, Sportsbet.io.The ex-professional footballer has signed a four-year deal with the firm,...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...