The Jamaica Football Federation (JFF) has unveiled Adidas as its new main sponsor and official kit supplier, starting from January 2023.

Replacing Umbro, the partnership will include major tournaments such as the 2023 FIFA Women’s World Cup, the 2024 Summer Olympics and the 2026 FIFA World Cup, to name a few.

Micahel Ricketts, President of the JFF, said: “We are incredibly proud to announce this unprecedented partnership with adidas and are looking forward to achieving great things together. 

“The partnership will support the JFF’s efforts to develop Jamaican football at all levels and will facilitate further success at the professional level in the years to come. 

The JFF is now a part of the Adidas portfolio of international federations, joining organisations including the DFB (Germany), RFEF (Spain), AFA (Argentina), FIGC (Italy) and the RBFA (Belgium).

“We’re delighted to be announcing this long-term partnership with the Jamaica Football Federation,” added Nick Craggs, General Manager for Adidas Global Football. 

“The country ́s potential on the pitch – of which the consecutive World Cup qualifications of the Women ́s team is a testament – along with the richness and global relevance of its culture, which resonates far beyond football and Jamaica ́s borders, make it a great fit to join our adidas international Federations family. 

“We look forward to celebrating many achievements together while contributing to the progress and future of Jamaican football at all levels of the game.”

The news comes on the heels of the Reggae Girlz’s consecutive World Cup qualifications, as the federation underlined that by having Adidas on board at this ‘crucial stage’ is a great boost overall.

This includes grass-roots development straight through to competition at the highest levels of the game.Umbro and the JFF originally announced a four-year, US$4 million partnership in 2017, which saw the English sportswear brand supply shirts and other equipment for all men’s and women’s national soccer teams at all age groups.

Previous articleMinnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship
Next articleNFL gives BetMGM rights in Canada as sportsbook partner