Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.The collaboration enables...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...
Racehorse Lotto targets ‘proven demand’ with planned £2m raise
James O’Donnell and his brother Hugh have planned £2 million raise to support the expansion of their ‘Racehorse Lotto’ business to bring further growth...
FIVB World Championship moved from Russia to Poland and Slovenia
The Fédération Internationale de Volleyball (FIVB) and Volleyball World have revealed that Poland and Slovenia will host the FIVB Volleyball Men’s World Championship 2022.In...
NASCAR strengthens Sportradar’s presence in expanding US betting space
The National Association for Stock Car Auto Racing (NASCAR) has formed a deal with Sportradar which further strengthens the Swiss sports data and technology...
Futbin sees €105m Better Collective takeover in continued growth of esports
E-football gaming community Futbin has finalised an agreement to be acquired by Better Collective AS in a move which looks to boost the firm’s...
Cazoo strikes further links in football with LOSC partnership
Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor...
Brian Hughes deal boosts Novibet’s brand presence in Ireland
Champion jockey Brian Hughes has partnered with Novibet as the online gambling company looks to strengthen its position in horse racing and in the...
Socios.com forms partnerships with 13 NFL teams
Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...