Socios.com forms partnerships with 13 NFL teams
Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...
FIFA hires Romy Gai as CBO following Madati’s ‘personal’ departure
FIFA has appointed Romy Gai as its new Chief Business Officer, replacing Kay Madati who is set to depart his role as Chief Commercial...
Cazoo enters Bundesliga with SC Freiburg sponsorship
SC Freiburg has formed a partnership with Cazoo which becomes the team’s main partner and shirt sponsor from the beginning of the 2022/23 season.In...
FIFA Women and Xero to aid small businesses via new partnership
Small business management platform, Xero, has been named as a FIFA Women’s football partner under FIFA’s new commercial partnership structure that will come into...
WWE to host first major UK stadium event in 30 years...
World Wrestling Entertainment (WWE) has announced that its first major UK stadium event in 30 years will be held at the Principality Stadium in...
Nissan strengthens Formula E involvement in e.dams race team acquisition
Nissan has finalised an acquisition of the e.dams race team, taking full ownership of its involvement in the ABB FIA Formula E World Championship. The...
Nic Barlage replaces Komoroski to lead Cleveland Cavaliers
The Cleveland Cavaliers have appointed Nic Barlage as its new Chief Executive Officer, replacing Len Komoroski who is stepping away from the role at...
UK charities ‘in the money’ following MP Grand National bets
MPs from around the country joined in on the Grand National action by placing charity bets, which resulted in charities throughout the UK benefiting...