The Argentina Football Distribution (AFD) has announced a new partnership with OneFootball to stream Binance Torneo de la Liga Profesional de Fútbol matches via AFA Play.
The multi-territorial partnership looks to give Argentina’s top division’s fanbase ‘flexible access’ to live matches and highlight clips on the OneFootball platform.
Featuring top teams such as River Plate, Boca Juniors and Racing Club, to name a few, the collaboration will offer both paid and free options. Additionally, content will be available for OneFootball users in over 130 markets around the world, notably France, Italy, UK, Germany and Southeast Asia.
Ignacio Galarza, President at AFD, commented: “AFD’s goal is to boost the international distribution of the Liga Profesional de Fútbol de Argentina all around the world.
“We are thrilled to team-up with an innovative company like OneFootball, because this agreement is a significant step to reach new territories and younger audiences that are core demographics of OneFootball subscribers: Gen Y and Gen Z.”
Up to five live games per matchday will be made available on a pay-per-view basis for €1.99 per match for the 2022 and 2023 season, in addition to free on-demand match highlights and video compilations for all matches after full time.
On-demand content will also be available via the OneFootball distribution network, which has been said to include over 230 premium publishing partners globally.
“At OneFootball, we are always looking for ways to bring our community more accessible and flexible ways to experience the world’s best leagues,” added Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights OneFootball.
“This deal with AFA Play is a major milestone that further complements our OTT portfolio of live matches and highlights on OneFootball. It’s all about putting the fans first and we’re glad to have found another partner with AFD that has the same mindset.
“We’re excited to be bringing the iconic Argentine Primera División and AFA Play to new audiences across the globe and are looking forward to further deepening the partnership with Argentine football across Web 2.0 and Web 3.0 in the future.”
Furthermore, the cooperation also builds on the pair’s existing partnership for further video content, as well as the recently announced NFT deal which will see OneFootball introduce fans of the country’s national team to Web3 with officially licensed digital assets.