San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
Arsenal appoint Richard Garlick as new Managing Director
Richard Garlick has become Arsenal FC’s new Managing Director and will leave his current role as the club’s Director of Football Operations this summer.
Garlick...
Arsenal signs multi-year partnership with MG Motors UK
Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.
The American-based broadcasting network announced...
FIFA elevates fan experience with Visa partnership extension
FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026.
The world football governing body announced Visa as...
AFA adds FeedConstruct to growing sponsorship portfolio
The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct.
Under the terms of the commercial agreement, FeedConstruct will become...
Irish Betting Bill continues to concern country’s horse racing sector
Irish racing stakeholders have raised concerns about the commercial implications of the country’s Betting Regulation Bill, and what this could mean for the sport.
In...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.
The...
AC Milan continue to promote air quality with Clivet partnership renewal
AC Milan has announced it has renewed its partnership with air conditioning solutions company Clivet.
The company will remain as the Serie A club’s Air...
UEFA Chief leaves amid Ceferin’s push for a fourth Presidential term
UEFA Chief of Football Zvonimir Boban has left his role after disagreeing with a proposed statute change that would enable current President Aleksander Ceferin...