Sideline Moves: Ex-Premier League chief joins Bristol City
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...
Amazon Ads expands access to sports streaming ad inventory
Advertisers will be able to buy streaming ads programmatically across Premier Sports’ app.Amazon Ads is giving advertisers access to Premier Sports’ streaming ad inventory...
Real Madrid claim legal victory over UEFA, but will it revive...
Real Madrid is reportedly seeking up to $4.6bn (€4bn) in damages from UEFA following a ruling by a Madrid court over the failed European...
Women’s sport tops UK TV in 2025 as Euros lift reach
With 36.6m viewers and the year’s top TV peaks from the Women’s Euros, is women’s sport now mass-market?Women’s sport has dominated UK screens in...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Paramount eyes similar UFC global exposure with two new market entries
Paramount's broadcast rights deal with the UFC just got bigger, expanding into two key UFC markets which could set to increase even further across...
Premier League Boxing Day move favours broadcasters
Fans may miss out on their usual Boxing Day feast of Premier League matches, but the broadcaster securing the lone live game could dominate...