PDC to be played with Winmau boards only in ‘biggest deal...
The Professional Darts Corporation (PDC) has announced that events will be played exclusively using Winmau dartboards in a five-year partnership.The Winmau Blade 6 Triple...
Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Ski Classics ends Visma seven-year title partnership
Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Olympian Ai Fukuhara as first WTT Japan General Manager
World Table Tennis (WTT) has appointed Ai Fukuhara as the organisation's first-ever General Manager in Japan.The ex-table tennis player and Olympic medalist will look...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.Frost joins the group after winning the...